Choosing headline ideas for your sales copy, blog posts, and article titles can be difficult if you do it that way. But, the truth is that headline ideas are as simple as following the following three tips:
1. Use keywords – Using keywords in your headline ideas helps search engines find your content, but there is more than that, you should also include your keyword in the first paragraph of your content and then sprinkle it in. the rest of the content while still keeping the content informative and human readable.
Example: If you are blogging about the importance of cleaning your teeth, a good headline would be: The Importance of Proper Teeth Cleaning. If you do some keyword research (and you should), you can find out what keywords your target audience is using and create a headline based on those words.
2. Use superlatives: These are words like “The Most”, “The Best”; words, according to Wikipedia, that make your adjective or adverb its best form. Also, according to dictionary.com, an adjective is a descriptive word that describes a noun or pronoun, and an adverb answers questions like how, in what way, when, where, and to what extent. The adverb essentially adds descriptive information to the verb. By using superlatives, you are drawing attention to your title idea from humans and not just search engines. By stating that something is the “most complete” or the “most useful” or the “fastest”, you’re making it a superlative, which is great for a headline idea.
Example: If you are writing a sales page about a course on how to use WordPress to build your website, a good title using superlatives would be: The fastest and easiest way to build the best membership site using WordPress.
3. Give instructions: Most people search for the words “how” to do something with the search engine. So it stands to reason that the ideas in your headlines fit the fact that most people want to know “how” to do something. This is the easiest headline idea you’ve probably seen a lot on the net. So, make sure your fill-in-the-blank “how ____” is something people have actually searched for; otherwise it will be lost in all other procedures.
Example: Suppose you’re writing an article on working from home, but you’re specifically targeting people who want to work from home as a web designer or graphic designer. Instead of simply title your article “how to work from home”, you should be very specific: How to work from home as a graphic designer.
To help you with your headline ideas, the best thing to do is to write your content based on the results of your keyword research, and then choose a headline based on the content of the article, blog post, or sales page, as well as in your keyword research. . Remember that without humans to read what you’ve written, it won’t matter how much traffic the search engines send, so make sure your content is readable.
Bonus: The best title idea combines all three suggestions. Use superlatives, directional language, and keywords in your title and you’ll have a winning title idea that will appeal to both search engines and humans. Look at the title of the content you are currently reading for a great example.