Video marketing is one of the hottest trends and most effective marketing methods for affiliate, network and home marketers. Many avoid it simply because they are afraid of the camera, so this leaves a wide marketing opportunity open for those who wish to dominate their niche by implementing video marketing into their strategy.
The beauty of video marketing compared to all other forms of online marketing is that when people watch your videos, they can get to know you much better than through text or even over the phone. There is something magical and personal about seeing someone’s face as they speak to you. Let’s face it: this is why we’re obsessed with actors and artists. So let’s put you on the fast track to success with these must-have MLM tips for video marketing…
Fast facts on video marketing:
– YouTube ranks in the top 4 most visited websites globally, and there are several other highly visited video-based websites.
– Video attracts approximately 60% of web traffic
– 30 billion videos are viewed monthly in the US.
– Videos are viewed by 200 million people in the US monthly
– Videos can appear in search engine rankings in as little as 5-10 minutes if you share your video with the right video sharing tool.
Here are some video marketing tips you should know before you get started:
Take advantage of your videos: You should not use the same video twice on the same site. However, you can make slight modifications to the video to get the most benefit from it. For example, if you have a video on ‘how to do video marketing’, you can use two different sets of keywords; MLM recruitment using videos and video marketing strategies.
Keyword research is key: If no one can find your videos, then you have wasted your time. The point with any marketing strategy is to be efficient and effective. You should use a keyword tool that allows you to drill down to specific keywords or long-tail keywords. Market Samurai is a great paid tool, or you can use a free tool like the Google AdWords Keyword Tool. A lot of people use the latter, leaving you using the same keywords they are using. Be sure to keep your Global Search keywords between 30k and 70k; this will ensure that you can remain competitive and that the competition bar is low = not much green. With a paid tool, you can dig deeper, minimizing your competition for very specific and unique keywords, which will increase your chances of ranking on the first page of search engines and people will be able to see your bright and happy face.
Where and how to use your keywords: It is very important that you use your keywords in the title, description and tags section of your video.
Include a URL in the description field: Put this as the first item listed in the description field. This is a must as your goal is to drive the person to a specific website. Your blog or some kind of capture page. You’ve made the connection, you’ve asked them to take an action, they do, and now you need to convert them into followers. Don’t forget to always put http:// before www so that it becomes a clickable link automatically.
Video distribution tool: Using a tool will save you tons of time (remember, we want to be as efficient as possible)! You will be able to submit your video to various sites at the touch of a button. There are tools like Traffic Geyser which is a paid tool, or you can use a free tool like Pixel Pipe. It will also turn your video into a podcast to create even more exposure.
If you use an autoresponder email system, don’t forget to email a funny email message to your list with the video.
Good advice to overcome shyness it’s just start making videos until you feel comfortable to redo some if needed and then upload them. Remember, you don’t have to be perfect, in fact, the less perfect you are, the more attractive you will be, and people will see that you are human too. I’ve done several videos where the video content was good, but maybe I missed a beat in my speech or rambled on about something too much. Don’t worry, I’m only human.
Using these video marketing MLM tips will allow you to explode your business and become more confident, as you discover the leader within you.