Whether you’re the director of a charity fundraiser, the CEO of a multinational corporation, or a small business owner, there are many reasons why partnering with a food truck can be beneficial to your business.
Whether your goal is to advance your business marketing, raise money for your school’s athletic department, or increase sales in your business, food trucks provide a unique opportunity to customize your organization’s goals.
- Mobile kitchens generate excitement. Are Sales Lagging At Your Used Car Lot? Are you worried about getting enough income for your fundraiser? A brightly colored giant food truck at your event drives people’s interest and increases the number of potential customers or donors for your event. Along with a radio broadcast, a food cart might be just what you need to reach your sales or fundraising goals.
- Food Truck operators are masters of social media. Twitter, Facebook and the Internet are the tools of the trade for a mobile kitchen and have a loyal following. If those followers know that their favorite lunch car is selling food at your business, many people will come to your business and be more receptive to your sales pitch. Take advantage of the presence of a mobile food truck on social media and fans to boost your dirty.
- Economic Sciences. Having a mobile kitchen at your event is inexpensive and as cheap as asking if your truck is available for your event. Let a food truck set up in your parking lot near your entrance. If you have a little money to invest, you could work out a deal with the food truck where you pay for the first 50 meals for your first 50 customers. Customers love gifts. People like free stuff and you can give them something fun, unique, and thoughtful that won’t break the bank. If you are doing a charity fundraiser, most food trucks will be more than happy to attend your event for free and many will give you a percentage of their sales for the privilege of being at their event.
- Consider a sponsorship. Many upstart lunch cars will put your business name, web address, logo, and phone number on their truck for a price. It also doesn’t have to cost thousands of dollars. Some operators will put your information on your truck to get discounted or free goods and services. Negotiate having your information near the menu where all the crowds are. Thousands of people will see your ad. Most mobile kitchen owners would be honored to put their charity logo on their truck for free.
- Consider a business association. If you have a garage, offer a mobile kitchen owner free oil changes or inspections in exchange for putting something on the truck that says “XYZ Food Truck Garage Services Provided by the name of your garage“The partnership concept is really just limited to your imagination. Do you own a brewery? Do you own a grocery store? Give truck owners the option of using their products at a reduced price in exchange for their beer or products are used and mentioned directly in your Any business can partner with a truck and everyone involved will benefit from the relationship. The mobile kitchen owner reduces operating, food or maintenance costs, while the company offering the discount, product or service gets tons of cheap exposure and brand recognition.
- Your employees need a break. A catered event at your workplace will boost morale. If your business can’t afford to pay for your employees’ lunch, look for a mobile kitchen that serves good food and consider one day a month as food truck day. Have a food truck visit your business on any given day and, at lunchtime, watch the smiles on your employees’ faces.
- Run a contest. If your sales are lagging behind, host a catered food truck event as a reward for your sales team. The top seller wins a free party at their house for 30 people. At costs as low as $ 10 per person, that $ 300 you invested could really boost your sales team and motivate them to increase their profits. Everybody likes a free party.
- Gift certificates, promotions and coupons. Make a deal with a popular food truck where you print vouchers or coupons that offer two dollars off a meal in the truck. Whatever the face value of the bond, offer to pay half. Offer the vouchers or coupons to customers who purchase your products or services. The mobile kitchen benefits from increased sales and your customers will enjoy the incentive, plus you are gaining customer loyalty.
- Let them park in your lot on the slowest sales day, once a week. Food trucks are always looking for places to sell food and there is no reason why your business cannot benefit from this. This relationship is great for retail sales, but could also apply to the service or entertainment industries. Nor is it limited to a truck. Once customers know that there is a food truck at your business every Tuesday lunchtime, there will be a steady increase in traffic at your store. Promote “Food Truck Tuesdays” with flyers in your store along with information on social media and your website. The same concept applies to traditional charities.
- If you can’t beat them, join them. Offer a food truck the opportunity to deliver gift certificates, coupons, and gifts from your business in exchange for exposure in your business. The relationship could be as simple as allowing the food truck to hang flyers in your retail space and you link to the food truck’s web address from your web page. The mobile kitchen hands out your coupons or flyers at your next big event to give them the exposure it gives them and your promotion reaches a whole new audience.