3 Reasons Why Video Should Be In Your Small Business Marketing Mix

3 Reasons Why Video Should Be In Your Small Business Marketing Mix

The internet hype around YouTube and video marketing is sweeping the internet…and for good reason! YouTube has more than 80 million visitors per month, and on average, YouTube viewers spend 164 minutes online every day. Various industry developments in recent years have contributed to these changes, for example, high-speed broadband Internet is becoming more widely available and affordable for most households. The cost of consumer video equipment and video editing software is reaching affordable levels, driving costs down to the point where a very good quality home studio can be assembled for less than $500 and a comparable video editing software for your PC or MAC for as low as $100. There are several video sharing websites such as Vimeo, Flickr that make video hosting relatively cheap or in some cases free . Also, many newly designed smartphones and iPhones are capable of creating short videos of fairly good quality and many people use their mobile phones to upload their videos to video sharing websites and social networks.

In some cases, as outrageous as it sounds, you don’t even need video equipment or software, as commercial video creation services like Animoto will combine actual footage, stills or mini video clips of your business and create compelling 30-second to 30-second videos. 10 minutes. videos with sound and sophisticated transitions that you can use to promote your business or service. Whether you’re a freelancer, freelancer, independent contractor, or physical small business, you should consider including video marketing in your small business marketing mix and it makes more sense now than ever.

And contrary to most people’s perception, the buzz is not just hype, you can find actual results and social media statistics regarding video development and other rich media tools reported by networking industry websites. social networks like Mashable or eMarketer that provide industry insights regarding the growth of video. marketing and use of videos by the consumer. According to eMarketer, in 2009, more than 178 million viewers watched 33 billion videos online, many downloading them to their phones. And 42% of these same mobile users accessed the Internet through their phones. Most small businesses should be able to find ways to include themselves in this broad audience.

A compelling short video will help your small business in the following ways:

1) building credibility. Create informative and how-to videos for your product or service. Make sure that the video content responds to the problem, pain or situation that your client or client needs. Your goal should be to create value for your target market and the subtle benefit is that your video will position you as the expert or go-to person who can provide the solution your customer is looking for. Statistics show that including videos on your long sales letter web landing pages and microsites can double your conversion rates. You can also create video DVDs that you can give to your client or client. For example, a wedding photographer can sell these wedding videos to their clients or a marketer can use good quality client testimonials to show prospective clients.

two) Create visibility and improve Google ranking. Google loves videos, especially those posted on the most popular video sharing sites, but the biggest of them all is of course YouTube, now owned by Google with over 80 million visitors per month. Video content improves your rankings 52 times more than written text. You can promote your website by including links to your site through your videos and distribute and promote your video with services like Tube Mogul and Traffic Geyser. And with YouTube, building your video “channel” is relatively easy. There are a growing number of good books on Amazon or at your local bookstore that can help you get started planning, creating and editing your marketing videos, a great resource for beginners is YouTube for Business: Online Video Marketing for Any Business by Michael Miller.

3) build community. You can create a video for your company and, by using the most popular social media tools, such as Twitter, Facebook, Linked In or MySpace, promote your company or service through these platforms. Posting your video on these sites creates backlinks and contributes to your website’s overall ranking on Google, as well as enhancing the conversations you can start with your current customer base.

While video marketing should by no means be your small business’s only marketing tool, for some businesses traditional offline marketing methods may be more effective, but the time has come when you can definitely find compelling reasons to Include video marketing in your online and offline marketing. mixture.

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