Goals of your content marketing efforts:
Attract new visitors
Generate more leads
Grow your email list
Develop a reputation as an expert
Build brand awareness
Effective content marketing strategies to develop your brand
# 1. Define your audience
Understanding your audience is the first step in creating any marketing strategy. Without an audience that wants and needs your product, you would not have customers for your product / service. The demographics of your target audience decide how to structure your content and what will appeal to their interests and values. You need to spend time identifying the websites your target audience spends time on and how you can create content that will appeal to that audience. If your audience is engaging with pages that include videos instead of images, make video part of your branding strategy.
For example, if your company creates applications for healthcare professionals, your audience is primarily physicians and physicians. In this case, you need to personalize your content to appeal to doctors and show that you are committed to providing them with a great experience.
# 2. Use the company blog as a tool for brand awareness
Here are some tips to help you brand your business blog.
To differentiate yourself from your competitors, you must produce unique content. People are always looking for new content. If you post the repeated information like your competitors, it will not help you stand out in the market. Also, make sure that the information provided in the content is accurate for your customer’s expectations. Taking new angles on topics related to your industry can help establish your brand as creative and authoritative. Focus on upcoming technologies to be implemented in your workspace and try blogging based on those content. You should also write about topics that give your audience an inside view of your company. For example, you can blog about the history of your developed products, how it benefits users, etc.
Frequently spy on your competitor’s blog post to see which themes are performing well. You can quickly rework general ideas in your content that help your competitors connect with customers. If your competitor posts blogs that include videos frequently, you might also consider posting weekly videos or webinars for maximum reach.
# 3. Optimize and promote your content on various channels
While optimizing the content of your web page, keep the following in mind:
Optimize content with relevant keywords. Type in bold or italic the most important keywords that will rank on search engine results pages.
Create an eye-catching headline. Provide title tags: H1, H2, and meta tags.
Augment your stories with photos. Rely on bullets for easy reading.
Create titles and subtitles to make sure search engines (online crawlers) find your content more easily.
Provide a brief description of your product. Write a signature for your article.
Social Media Platforms: Facebook, LinkedIn, Twitter, and Google+ are a great way to promote your branding content and reach a wide audience. Social media platforms are great for content marketing because the information you share with your followers is not only available to them, but to their friends as well. By publishing, you are opening the doors for your content to go beyond your audience.
Guest posting to leading websites – Guest posting to major sites like Forbes or Entrepreneur increases your traffic.
Send Email Newsletters – Sending regular email newsletters to your customers is one of the best ways to keep your business at the forefront of customers’ minds.
# 4. Pay attention to analytics
Google Analytics is a great platform for understanding a large amount of data about the performance of your online content. Analyzing the results of your different marketing strategies will allow you to understand which techniques work and which do not so that you can improve your marketing strategy. You can analyze which pieces of content are bringing you the most traffic and through which channels. View maps of where your customers enter your site and even learn what users click on your site. Use this information to determine which types of content are most valuable to your goals, and take a data-driven approach to selecting new topics.
Marketing is impossible without great content. Create valuable and relevant content, attract a clearly defined audience, and drive profitable customer action.